In the future, broccoli can be made taste like potato chips, towels can be cleaned in seconds and fashion created from at home from plastic bottles, according to contestants at the Electrolux Design Lab competition. In 2014 the global student design competition received over 1 700 submissions offering solutions to Culinary Enjoyment, Fabric Care and Air Purification in the future home environments. The winner of the competition will be chosen from the top six finalists after presenting their concepts to a jury in Paris, November 12, 2014.
Six talented design students from around the world will impress the jury with their innovations; a cleaning towel hanger by Leobardo Armenta from Mexico, an air purifier resembling a lotus flower by Fulden Dehneli from Turkey, a cone shaped flying air cleaner by Michał Pośpiech from Poland, smart kitchenware recreating tastes by Sorina Răsteanu from Romania, a nature inspired virtual grocery shopping experience by Pan Wang from China / UK and a fashion appliance turning plastic bottles into clothes by Kovács Apor from Hungary. See the finalist concepts come to life in videos at electroluxdesignlab.com and youtube.com/user/electrolux
Lars Erikson, head of Electrolux Design and the Design Lab jury says: “For this year’s global design competition, we asked students to submit concepts based on our theme ‘Creating Healthy Homes’. In the end, we selected six finalists out of 1,700 entries. The finalists’ concepts are truly innovative and offer new ideas on how we might be living our lives in the future, whether it’s eating healthier or being more sustainable.”
Jury and awards for 2014
Lars Erikson will be joined by two other jury members to choose the winner for Electrolux Design Lab 2014; creative advisor at H&M Margareta van den Bosch and Chief Executive at SVID, Swedish Industrial Design Foundation, Robin Edman.
First prize will be awarded to the student that the judging panel highlight as creating a ground-breaking design solution of the future. This student will receive 5,000 Euros and a six-month paid internship at an Electrolux global design centre; second prize is 3,000 Euros; and third prize is 2,000 Euros. The student whose concept receives the most public votes online will be named the winner of the People’s Choice Award and will receive a prize of 1,000 Euros. This vote has now ended and the winner will be announced at the final event in Electric, Paris, France.
See the Electrolux Design Lab 2014 Top 6 finalist concepts and videos:
Air Purification concepts:
- UrbanCone by Michał Pośpiech from Poland: http://bit.ly/UrbanCONE2014
- Lotus by Fulden Dehneli from Turkey: http://bit.ly/lotus2014
Culinary Enjoyment concepts:
- Set To Mimic by Sorina Răsteanu from Romania: http://bit.ly/SETTOMIMIC2014
- FUTURE HUNTER-GATHERER by Pan Wang from China / UK: http://bit.ly/FHG2014
Fabric Care concepts:
- PETE by Kovács Apor from Hungary: http://bit.ly/PETE2014
- Pure Towel by Leobardo Armenta from Mexico: http://bit.ly/PureTowel2014