In 2015 we are focusing on Healthy Happy Kids

Our children’s wellbeing is what matters the most. We want them to develop into strong individuals with a life full of opportunities. Our homes should be safe and nurturing environments for our kids as they grow up and the parents should enjoy the confidence in being good mothers and fathers. Read more about the theme and brief

Bringing ideas to life

Electrolux Design Lab gives creative designers around the world a chance to shape the homes of tomorrow. Throughout the year they’ll turn their ideas into ground breaking concepts and present them with stunning visuals. See some of the great concepts from 2014 and 2013

Lotus by Fulden Dehneli, from DesignLab 2014
UrbanCONE by Michał Pośpiech, from DesignLab 2014

Conversations that inspire

The participants will blog about their concepts and anyone can take part in the conversation, Electrolux experts as well as fans. That means you get valuable feedback as a designer, and a chance to support your favourite concept as a visitor. Learn more about how the competition works.

Focus Areas

We’re looking for students who want to challenge preconceptions. The concepts should be based on insights around human behaviour and improve the quality of people’s everyday lives. Submissions can be products, accessories, consumables and services for one of the following focus areas:


Create a design solution, that would involve and engage children in cooking and healthy eating habits.

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Fabric care

Create a design solution that makes sure that everybody in the family receives the correct treatment for the garments they care for the most.

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Air purification

Create an inspiring design solution minimizing the risks of bad air and contributing to healthier indoor air for kids.

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Compete in Electrolux Design Lab 2015

Who can enter?

Individual undergraduate and graduate students currently enrolled in a university or graduated 2014 or later.
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What you need to do?

Submit a description, a consumer benefit and a visual sketch of your idea. If it gets picked as one of the top 100+ designs, you’re in for quite a journey.
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The important dates

March 4 – Submissions start
April 8 – Submissions end
May – Release of 100+ concepts
Read more

Explore the 2014 concepts here


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