Here we have listed some of the most frequently asked questions. Please note that before entering the competition, it is also important to read the rules.
Q. Who can participate in the competition?
A. Undergraduate and graduate design students currently enrolled at a school or university and graduates from 2014 and later.
Q. I’m not studying Industrial Design but I really want to enter Electrolux Design Lab, can I enter?
A. Electrolux Design Lab was previously open only for industrial design students, but is now also open beyond the industrial design scope: the competition is open to all design students and recent design graduates (graduation taking place in 2014 or anytime after).
Q. I have not had any design studies, can I take part in the competition?
A. No. In addition to students majoring in design, the competition accepts also students in architecture and engineering, but the person entering the competition must have conducted some design courses as a part of their studies. A person taking part in this competition must have excellent visual presentation skills. The winner of the competition will receive a work replacement at a Global Electrolux Design centre, where excellent design skills are required.
Q. What language can I use in my entry?
A. All text in the submissions must be in English and submissions in any other languages will be automatically excluded from the competition.
Q. Can a team participate?
A. The competition is an individual competition, meaning that group entries will not be accepted.
Q. Can I submit more than one idea?
A. Applicants are asked to submit only one piece of work.
Q. What should the submission idea be?
A. Previously Design Lab has been a competition for future household appliances. After 2013 the Design Lab competition has expanded to search for design solutions on a wider scale: ideas for products, accessories, consumables and services for future households will be accepted.
Q. What is a consumable?
A. Consumables are goods that can be consumed. An example of a consumable in the food industry is a coffee capsule, which is used in conjunction with an appliance, a coffee capsule coffee machine.
Q. My concept will include several solution categories. How should I fill out the submission form?
Please tick several of the category boxes – product, accessory, service, consumable.
Q. My concept covers two themes. What should I do?
Please choose one theme in the entry form and write more details in the description.
Q. I have several pictures of my concept. Which can I submit in the 1st stage?
In the first stage you can submit one or two JPG image files. You can design the layout of the image files as you wish and so include one or more pictures of your concept. You do not have to have the final visuals of your concept ready at the first submission stage, as you will develop your concept further, if you pass the first stage and enter the competition. To find out what to submit, please read here.
Q. What happens after I have submitted my design?
A. After you have submitted your design, professionals from Electrolux will review your work and you will be notified by e-mail if you are chosen to go through to the next submission stage. Your work will then also be placed online. Please read more in the rules section.
Q. If I graduate in 2014 or later can I still participate in the competition?
Q. If I graduated in 2013 or before, can I participate in the competition?
Q. How do I register my entry?
A. You can register by submitting an entry on the Design Lab web site starting from 4th March 2015.
Q. What is the last day I can register my entry?
A. April 8th, 2015 (23:59.59 Central European Time)
Q. When will the finalists be announced?
Q. When and where are the finals?
Q. What should my submission include and what format should it be in?
- Your first and last name, contact details (email and mobile phone number), and name of university.
- Your submission with a written and visual presentation of your concept idea: read more from What should I submit page.
Q. What is the brief?
A. The brief in 2015 is Healthy Happy Kids with three specific focus areas: Cooking, Fabric Care and Air Purification. Please read more about the brief under Brief and Theme 2015..
Q. What is the brief and judging criteria?
A. The Electrolux Design Lab panel will focus on the following key criteria when looking at your design:
- Does the design truly answer the brief?
- Does it encompass intuitive design?
- Is it innovative?
- Has it been based on consumer insight?
- Is the concept aesthetically pleasing?
Additionally, and in keeping with the heritage of Electrolux, your concept should reflect Scandinavian design values by being sensitive to the environment, meaningful and relevant, whilst providing intuitive ease of use.
Q. What are the prizes?
- 1st prize: €10,000 + 6 months’ paid internship at an Electrolux Global Design Centre
- 2nd prize: €6,000
- 3rd prize: €4,000
- People’s Choice: €2,000
Q. What does the 6th month paid internship imply?
The first prize is a six month paid internship at one of Electrolux Design Centers. If you win, please be prepared to move to the location of the design center during your internship. The internship is to take place the next year after the winner has been chosen, either from January to June (2016) or from September 2016 to February 2017.