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Electrolux
2013-08-02 | 1 Comment

Nutrima – a step to eating fresh food

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The will to know what you eat motivated Janne Palovuori from Finland to design Nutrima, an appliance analyzing the freshness of your culinary ingredients.

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What interests you most about being a designer?

I’ve always been curious about how things function and look, and as a child I used to spend time in the garage just taking things apart to see what’s inside.  I also enjoyed sketching utility belts for self-made comic characters.  For my studies I’ve been interested in creating new ideas and challenging old conventions.

 

Tell us how you imagine it would feel to experience Nutrima in the home?

Often when I return from work late I am tired, so the last thing I want to do is go grocery shopping when I discover the food I have at home is no longer fresh.  However, with the Nutrima this would no longer be a concern as I could place leftovers on the senor field of the Nutrima and it’d tell me if the food is still fresh, as well as how nutritious it is.  So, it could save me a trip to the shop and minimise waste.  I could even decide to cook something with prawns tomorrow – so I could use the Nutrimapper app to identify the best place to buy them, so I make a more informed decision about my purchase.

 

What was the inspiration behind your idea?

The initial idea for the concept came when I was shopping at the local supermarket. I was checking the product data sheet for the use-by-date and nutritional value of a pack of unnaturally red coloured minced meat.  The experience left me feeling frustrated as I couldn’t determine the real quality of the food. I remember thinking if only there was a way for consumers such as myself to determine the wholeness of what we are eating without being reliant on advertising and information on product packaging.

 

What has it been like to be in the competition?

It has been really satisfying to see how the concept has evolved throughout the process of the competition.   My professional skills have been put to a serious test, as the assignments in each stage have required a lot of personal effort and discipline.   So, I’m really glad that I’ve managed to develop the concept to its current stage – Nutrima looks and feels just the way I wanted.

 

How have your friends and family reacted to your success in the competition so far?

They’ve all been very supportive; however, my success in this competition has been a big thing for me personally, particularly knowing that so many people from different fields have shown their support and interest in my concept.    When I talk to friends and family about the competition they’ve all been surprised by the amount of work involved, and how I came up with the idea for Nutrima in the first place!


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