Design Lab Rules
The rules we have listed below is a long text, but it is good to read so that you feel confident when entering the competition. The content for sections 8-14 is the same content as in the terms and conditions “tic in the box” when you submit your entry.
The Design Lab competition rules are published on the Design Lab website in the beginning of the competition together with the brief. By following the rules the competition is conducted in a fair and equal way. Should it come up during the competition that the submissions have not been entered to the competition according to the rules, the issue will be addressed and the competitor may be removed from the competition.
Electrolux Design Lab is a global design competition arranged by Electrolux. Participation is open to applicants from every country worldwide and who are registered undergraduate and graduate design students (persons who are officially registered as undergraduate or graduate – Bachelor’s or Master’s degree – students at university at the time the design idea is submitted or who has completed an education during 2012). The registration opens in February 2013 and the deadline is 15th March 2013. Registration is free and applicants must accept the competition terms and conditions. By registering you accept the terms and conditions below. Please observe–in particular– the conditions applicable to the intellectual property rights to the submitted competition entry (the “Work”).
1. Awards & Acknowledgements
The submission deadline for the competition is 15th March 2013. The brief for 2013 is Inspired Urban Living with three focus areas: Social Cooking, Natural Air and Effortless Cleaning. The student selection process will take place in stages (see more information regarding the submission in sections 4 and 5). The winner of the competition will be chosen at a final event in October 2013, where a jury will select three winning entries, which will receive cash prize awards. In addition, the public will choose their favourite through online voting and this choice will also receive a cash prize.
First Prize: 5,000 Euro and a six-month paid internship at an Electrolux global design centre. The components of this prize cannot be awarded separately. Second prize: 3,000 Euro. Third prize: 2,000 Euro. The People’s Choice winner will receive a cash prize of 1,000 Euro. All cash prize awards are paid gross/before income tax.
Eight finalists will be invited to a final event to present their work in front of a jury of professionals. If the entry is an idea for a product, accessory, or consumable, it will be developed into a physical model of their design. If the entry is a service or a solution and not possible to present as a model, it will be supported by a video produced for the purpose. The finalists will be invited to a European location for the finals and should be available in October 2013 for this purpose. An exhibition of the finalists’ work will be shown during a press event. Afterwards, the exhibition will travel around the world.
2. The Jury & Design Criteria
The jury is composed of experts and industry leaders. The jury will award designs and concepts which best meet the judging criteria mentioned in the brief. Submissions should be the applicant’s own creation, shall not currently be in production and shall not previously have been published or exhibited (if a product, accessory or a consumable) or a working business (if a service or a solution).
3. Registration and Verification
The competition is an individual competition, meaning that group entries will not be accepted. Applicants are asked to submit only one piece of work.
4. Submission Stages
The competition has several selection stages. The first application stage is open for all students and graduates from a design school. After the first submission deadline only the submissions that are chosen for the next stage remain in the competition. Below is an overall description of the process, a more detailed brief will be provided at each stage regarding the submission requirements.
Stage 1: Submit a Concept Idea and a Sketch
Deadline 15th March 2013.
The best submissions are chosen by Electrolux professionals – the profiles of the applicants and their submissions are published online and receive feedback from Electrolux professionals (see more info in section 7). Read What do I submit for more information regarding the requirements for the submission.
Stage 2: Concept Development
Development in April 2013, deadline in May 2013.
The chosen candidates are to develop their concept descriptions and visual content further to compete in receiving admission (being selected) to the next competition stage. The best developed submissions are chosen by professionals from Electrolux Design, Innovation and R&D departments and receive further feedback from them. Those chosen will receive direct access to the next submission stage, along with the most popular submission in the People’s Choice online voting.
Stage 3: Visual Development
Development in May 2013, deadline in June 2013.
The chosen candidates are to develop their concepts further, especially the details of the visual content supporting the concept idea, to compete in receiving admission (being selected) to the next competition stage.
Electrolux professionals give feedback on the designs and choose 19 of the best from the submissions, which have been developed. Those chosen will receive direct access to the next submission stage, along with the most popular submission in the People’s Choice online voting.
Stage 4: Functionality Development
Development in July 2013, deadline in August 2013.
The chosen candidates are to develop their concepts further, especially the details regarding functionality; technical and sustainability specifications, to compete in receiving admission (being selected) to the next competition stage. The submission of the technical and sustainability specifications are to be delivered to Electrolux, after which they are placed online.
Electrolux professionals give feedback on the designs and choose seven of the best from the submissions, which have been developed. Those chosen will receive direct access to the next submission stage, along with the most popular submission in the People’s Choice online voting.
Stage 5: Design Lab Finals
The eight finalists gather to present their ideas in front of a jury of professionals with an Electrolux Designer as the head of the jury. The top three are chosen by the jury and the People’s Choice is chosen through the online voting system.
Electrolux reserves the right to change or adjust the deadlines and stages without further notice.
5. Evaluation criteria
The Electrolux Design Lab panel will focus on the following key criteria when looking at your design:
- Does the design truly answer the brief?
- Does it encompass intuitive design?
- Is it innovative?
- Has it been based on consumer insight?
- Is the concept aesthetically pleasing?
Additionally, and in keeping with the heritage of Electrolux, your concept should reflect Scandinavian design values by being sensitive to the environment, meaningful and relevant, whilst providing intuitive ease of use.
- If you take part in the contest you will be asked to verify your attendance and your student credentials.
6. Electrolux Involvement during Submission Stages
In 2013, Electrolux professionals will, for the first time, give feedback to the student submissions before the final event. The applicants may or may not choose to take the feedback into consideration when developing their concepts. The feedback will be provided at each selection stage if the submission is approved to go through to the next stage in the competition. The written feedback will be a few sentences and will be written on the profile page of each applicant. If the submission is not chosen to the next stage, the applicant will receive a message via e-mail.
7. Developing the Submission
The applicant may develop their concept on the page while they are in the competition. If the applicant does not make it to the next submission stage, no more material can be uploaded to the site. The applicant may delete their profile at any stage of the competition, thus withdrawing themselves from the competition. If the applicant does not delete their submission, Electrolux has the right to keep their submission on the page. Electrolux reserves the right to delete all inappropriate content from the submission page. Withdrawal from the competition does not relieve applicants from adhering to and accepting these terms and conditions.
8. Intellectual Property Rights
The applicant represents and warrants that the Work submitted is his/her own creation and that the Work does not include nor infringe any third party intellectual property rights.
The applicant grants Electrolux a non-exclusive, irrevocable, worldwide, unrestricted right to use the Work free of charge for any purpose. The applicant grants to Electrolux an exclusive option to, by January 1, 2014 acquire the intellectual property rights to the work in accordance with the conditions in section 11. If Electrolux does not exercise the option, the intellectual property rights shall be vested in the applicant and the applicant shall be entitled to use his/her work as of January 2, 2014.
The applicant acknowledges that Electrolux shall not be put in a less favourable position than if the Work had never been presented to Electrolux. The extensive design and development work carried out by Electrolux could touch upon the same or similar idea to that which is submitted as part of the Work. Therefore, the applicant acknowledges that the know-how, which is already within the Electrolux Group when the Work was submitted or, which at a later stage and independently from the Work will be developed by Electrolux or, which Electrolux otherwise benefits from, can be used without restrictions and that such use will not infringe the applicant’s intellectual property rights.
9. Publicity and Promotion
Electrolux Design Lab is a global design competition receiving wide media interest around the world. By entering the Electrolux Design Lab competition, the entrant understands that the submission material is made publicly available and will be able to be shared by the entrants, general public across any and all media channels and the Internet.
Any entrant to the competition may be asked to take part in publicity and promotional activities for Design Lab. By entering the competition, the entrant is accepting that their name, concept descriptions, project details, images and footage can be used for publicity purposes. The entrant may be asked to take part in interviews. The entrant will have the right to decline any opportunity which they do not wish to be personally involved with.
10. Assignment of Intellectual Property Rights if Electrolux Exercises Its Option
If and when Electrolux exercises the option set forth in section 8 above, the applicant shall assign free of charge, the intellectual property rights to the Work on the conditions set forth in clause 10.
Legal title, any and all intellectual property rights in and to the Work are finally and fully assigned and transferred to Electrolux.
The applicant represents and warrants that (i) the applicant is the sole owner of the Work, (ii) the Work has not been and will not be assigned or transferred, (ii) no licenses to the Work have or will be granted and (iii) the Work is and will remain free from any and all other encumbrances of whatever kind or nature.
The assignment and transfer shall include all methods and forms of use and exploitation, including any and all new technology and it shall not be limited in time or territory.
Electrolux may, in its sole discretion and without informing or consulting with the applicant, (i) change, alter, amend, add to, delete from and otherwise modify, including but not limited to, any and all cuts, edits, rearrangements and other alterations, additions and deletions, (ii) assign and transfer or license the Work.
Electrolux shall not be obliged to use, publish or otherwise communicate the Work to the public.
Electrolux may, in its sole discretion, take any and all measures to verify, document and protect its proprietary rights in and to the Work, including, but not limited to, any and all filings and submissions with any registry or any other relevant authority. The applicant shall assist Electrolux in taking such measures.
The applicant waives any and all present and future claims for moral rights in and to the Work, to the extent permissible under applicable law.
Electrolux shall in its sole discretion, have the right to defend, compromise and settle any third party claim relating to the Work. The applicant shall cooperate fully with Electrolux in connection therewith.
The applicant shall immediately upon becoming aware thereof, notify Electrolux of any and all possible or alleged third party infringements on Electrolux’s exclusive right in and to the Work as well as any and all third party claims in relation to the Work.
11. No Reimbursement or Employment
Applicants are not entitled to any compensation or reimbursement for any costs. The applicant’s participation shall not constitute employment, assignment or offer of employment or assignment.
12. Use of the Applicant’s Personal Data
Electrolux will use the personal data you submit in connection with the competition for the purpose of administering the competition and evaluating the Work. If you have any questions with regard to the use of your personal data or want to amend your personal data, please contact firstname.lastname@example.org.
The applicant hereby undertakes to keep secret and not to disclose to any third party, and not to otherwise use the Work submitted in this competition under these terms and conditions.
The applicant acknowledges that any disclosure to third parties of the confidential ideas included in the Work may jeopardise the possibilities for registering the intellectual property rights to the Work. In the event that the applicant has disclosed any such confidential ideas to third parties before submitting the competition entry, the applicant undertakes to inform Electrolux immediately of the nature and extent of any such disclosure.
This non-disclosure undertaking shall remain valid until Electrolux informs the applicant that Electrolux will not exercise its option to acquire the intellectual property rights to the Work according to section 10 above.
14. Commercial Authorisation
By taking part in the competition, the finalists’ authorize Electrolux to use their surname, forename, university name, photo and Work for any commercial purposes.