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Electrolux

Clean Scent

3 Stage - Visual Development

The Clean Scent, is an attractive and aesthetic product, their high tech materials allow the consumers to have a new experience of wash

  • Concept images
  • Design details
  • Functional details
  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
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  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
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  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
  • Clean Scent - Stage - Visual Development
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Expert feedback, stage 3

No expert comment available

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2 Stage - Concept Development

Clean Scent mark a new trend in the cleaning of garments, adapting to the new way of urban life, creating a better life, based on the consumer insight

  • Clean Scent - Stage - Concept Development
  • Clean Scent - Stage - Concept Development
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"Clean scent" of Electrolux, creates a new experience for the consumer, a new way to see some activities that may frustrate our thinking, for instance the pile of laundry at the end of the week!
Most people usually have a negative reaction just by thinking they have to perform such activity, without realizing it. These frustrations gradually deteriorate the quality of life for people, and if we add other domestic activities?
Clean Scent is not only a multifunctional machine that solves physical or tangible activities, but it aims to educate consumers on the culture of "a healthy and positive mind equals better quality of life", eliminating the frustrations emotionally affecting our lives, and also adds a personal and emotional touch in the application of essences, which encourages us to always be happy when we wear a garment washed and aromatized by the "clean scent", this is how it remembers that there are better things to do than having to worry about activities that shouldn’t affect our mind.
The consumer of “Clean Scent" does not require extensive or deep knowledge no how to operate the product, because of its easy to use intuitive interface and graphics that are easy to interpret.
You have two options for operation: 1. directly through the interface screen located at the front of the product, in this manner, it was considered that the product arrives to mark a new global trend, which is why its interface can be manipulated by dragging it to a more convenient height, due to the variation in heights in the other continents. 2. It can interact remotely through an application in your Smartphone, the latter, supported by the global communication and digital media connection trend.
For automation, the user can set the type of scent they want in each garment, without the need to input the type of scent for the next wash, and if the user wants to change the scent for a garment, for the next wash, they can also do it from an application in their Smartphone.
The "Clean scent" has been introduced in the field of effortless cleaning because its interaction with the user is comfortable and perfectly adapted to the new urban lifestyle, by understanding the consumers' intense daily activities; it is also compact and reduces the time of the washing process.
This can be used in facilities that provide a laundry service, and it’s also ideal for apartments, hotels and holiday rooms because of its practicality.
The design is simple and aesthetic, the form meets function, and for example, its forms don’t use more space than necessary to house all electromechanical components.
The contemplated potential user is a housewife, or someone who spends most of their day outside of their home, people who live in small rooms or apartments, where it’s required to maximize the small space available.

Expert feedback, stage 2

No expert comment available

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1 Stage - My concept

Clean Scent offers a very quick way of washing, drying and ironing a garment, converts water into a powerful detergent, synthesize aromatics and optics molecules.

  • Clean Scent - Stage - My concept
  • Clean Scent - Stage - My concept
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Washer, dryer and iron in one compact and ergonomic appliance in every aspect.
Its technology "ec-H2O" uses 70% less water than conventional washers and current. It also eliminates the use of chemical cleaning agents that affect the environment. The ec-H2O ™ technology electrically converts water into a cleaning solution innovative that effectively removes dirt, saves money, improves quality and reduces environmental impact compared with the chemicals that are used daily.
This appliance has technology that has the ability to synthesize scents can easily program yourself, it is scientifically proven that a smell can significantly raise the mood or the opposite, for example the smell of jasmine Drowsy which could be used to aromatize a pajamas.
The aroma begins to synthesize when pressed "start", but must wait until the end of the process for to be applied, begins the washing process, following, the drying is done simultaneously with the ironing of the garment for optimizing the use of time.
It automatically identifies the type of fabric through microfotográficos sensors.
Operating steps.
1. Hang the dirty clothing on the left arm of the machine.
2. Press Start on the touch screen interface and indicate the scent you want to add the garment
3. Unhang the clothes that go out to the right arm of the machine that is ready in just 5 minutes

Expert feedback, stage 1

A clever garment cleaning appliance with a nice emotional touch of adding some scents to fit a desired mood. What would be the consumer appeal and insight in the product and how would a consumer interact with it?

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2013-06-14 | No Comments

The essence of “Clean Scent”

“Clean Scent” creates a not only intelligent and ecological washing experience, But also an emotional experience through its final touch that is the custom scent that the user adds to their clothing, with this scientifically proven fact that scents help reverse some moments of stress or tension that urban life can sometimes brings to people.

  • The essence of “Clean Scent”
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2013-04-14 | 2 Comments

When born the idea?

At some point in life, the human being seeks to develop in his personal and professional life, is there when saturated with activities such as work, school, homework, and household activities, among others.
is there when appreciate every minute we have to be with your family, learn something fascinates you, to relax, play sports, or sleep.
and you begin to notice that certain activities are you upset about , because on them not found an satisfaction or learning , but are activities that you just can not stop doing.

This multifunctional machine allows you to always have your clothes clean and ready, saving you the time you spend to go to the supermarket to buy detergents, the time you used in drying and ironing.

  • When born the idea?
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