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Electrolux

Global Chef

3 Stage - Visual Development

Global Chef is a kitchen appliance that bring people together all accross the world by using laser hologram technology.

  • Concept images
  • Design details
  • Functional details
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
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  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
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  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
  • Global Chef - Stage - Visual Development
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Expert feedback, stage 3

The visual development images speak to the consumer and are appealing. Good work along the process! At the last stage of the competition we would like to challenge you to look more deeply into the feasibility of the hologram projection as it does need a surface to be projected on (whether a wall, fog, dust particles, etc). We encourage you to discuss the feasibility with experts and look into relevant studies. Good luck in the competition!

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2 Stage - Concept Development

Electrolux Global Chef is a product and a service that connects people and cultures across the globe through cooking using hologram technology.

  • Global Chef - Stage - Concept Development
  • Global Chef - Stage - Concept Development
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CONSUMER INSIGHT AND RESEARCH
The main consumer insight for this project was the growth of single households in densely populated and developed urban areas. In Sweden 47% of all households have only one occupant, Norway 40%, Germany 36%, UK and France 34%. Demographic research shows that the number of single households is steadily growing also in countries like China and India.

Through interviews and comparisons made between single and family household dwellers it was found that factors like eating in restaurants, fastfood consumption, maintaining general or holiday cooking traditions differed significantly between the two groups. Single dwellers eat more fast food and cook their own meals less frequently. Some of the people interviewed barely knew how to prepare a meal, which resulted in that their everyday food habits often consisted from processed, premade, frozen dishes.

Conclusions in defining the target group of Single people were pinpointed down to:
Careerists - Seeking career opportunities far from friends & family.
Students - With limited funds, being creative in the kitchen is a must.
Young Adults - Leaving the family home.
Divorced People - Losing the other half of the household.

During the consumer research many interesting quotes came up in the discussions regarding how to fight lonely cooking interactively.

"What if my mother could show me how to make that perfect christmas food, or that I could even participate in the dinner afterwards"

"I would like to learn how to cook better from professionals"

"What if I could cook together with a dietist"

"I would like to learn how to cook Indian food from a REAL Indian"

"I want to cook with my girlfriend when I'm traveling"

"I tried to Skype when cooking once and it was horrible"

CONSUMER INTERACTION & FUNCTIONALITY
In order to satisfy the desired found from the consumer research, a social media platform for connecting with other participants had to be created. The interface had to be simple and clear in order for the user to feel comfortable interacting with it. When browsing the social platform the hologram becomes an interface floating in space where the user can choose between roulette mode, scheduled mode or personal mode - See image II.

In order to find participants or to find out if all ingredients are available, the user can either connect Global Chef to a fridge that keeps track of the food stored, or place food on the Global chef smart surface. The smart surface calculates the amout needed for the desired recipe.

THE BRIEF
Global Chef enables people to cook together regardless of distance. Whether it is with a friend, a stranger or an elite chef it becomes a social experience aimed to reinvigorate the passion in the kitchen. Through the Social Interface platform the user can climb ranking ladders, participate in competitions or simply connect with other food lovers which makes Global Chef a truely Social Cooking Experience!

Expert feedback, stage 2

Convincing and thought provoking solution with strong visuals. When creating the visuals to your designs in the next stage, please take consideration to tying them up to describing the functionality of the product. Pay consideration also to the most feasible choice of hologram and/or projection technology, which would work best with the concept. Please explain and visualize the interaction style and flow and also other touch points that you have in mind in order to create a full 360° Brand Experience.

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1 Stage - My concept

Electrolux Global Chef is a product and a service that connects people and cultures across the globe through cooking using hologram technology.

  • Global Chef - Stage - My concept
  • Global Chef - Stage - My concept
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With urban living comes more and more single households, longer distances between friends and family and often loneliness. In Stockholm City for example, in 2007 the percentage of single households was estimated to 59%. With the urbanisation, not only individuals find their way to crowded cities but also companies making employment more dynamic and global, resulting in people moving between short term workplaces across the globe. This has many positive effects, but can also lead to loneliness, long distance relationships and problems in finding gaps in the calendar for family reunions.

Cooking alone triggers negative effects in food habits such as eating out, often fast food or losing the passion in the kitchen when only cooking for oneself. Cooking becomes a burden rather than a pleasure.

Electrolux Global Chef brings people together regardless of distance. The product consists of a service and a product based on hologram technology.

The user can either choose to cook with random people across the globe discovering new culinary experiences, join cooking classes or make dinner parties with friends and family straight from the home kitchen.

The product transfers smell, reduces kitchen noise while in use and matches users based on available ingredients placed in the smart bowl that senses the food.
Make, keep and inspire friends and family through cooking!

Expert feedback, stage 1

Very interesting and thoughtful concept idea, considering a relevant issue of social dining with a stylish approach and detailed thinking. At the next stage we would like to hear more about the consumer research and context of use and how this can effect the concept development and design.

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2013-08-07 | No Comments

Final Stage Submission – Functionality

Functionality and Technology
Electrolux Global Chef utilizes Laser Plasma Hologram technology1 creating realistic holograms that the user can interact with. By focusing light to produce plasma excitation from the oxygen and nitrogen in the air, 3D images appear. Laser Plasma Hologram technology is currently being under development by and it is the first hologram technology that doesn’t need a surface. According to the scientists behind the invention, RGB colours, FPS rate will get better in the future. Recording2 and transmitting images of people exist today with traditional holograms. According to virtual reality experts, there will be ways for this recording technology to be applied to Laser Plasma Holograms in the future.
The interface is controlled by kinetic movements. This technology is developed and available today3 and would be implemented using a motion tracking camera built inside Global Chef. Controlling holograms by kinetic movements can be done today4.

Feasibility
The technologies used in Global Chef could theoretically be implemented today using glass surface holography, a large quantity of motion tracking cameras and huge data processing power. My aspiration is to take these technologies one step further into the future and develop a product that is compact, that uses no glass surface and that would be affordable for the future users. From dialogues with experts in the field of virtual reality, my estimation is that it would take around 40 years before this type of technology is working efficiently.

1. Laser Plasma Technology

2. Recording Holograms explained at CNN

3. Kinetic Interfaces

4. Holograms controlled by kinetic movements

  • Final Stage Submission – Functionality
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2013-08-07 | No Comments

Final Stage Submission – Consumer Insight

Posting my final stage submission.. Enjoy!

Consumer Insight
Electrolux Global Chef mainly addresses the social shift in single household growth and user problems based on limited connectivity and loneliness, triggering poor eating habits. According to an article in Forbes1, studies show that people eating alone are more prone to eat three times more than they would normally do. The same article describes that eating alone make people eat faster and more due to that
it takes around 20 minutes for the brain to register fullness. Another article in Psychology Today2 show that married men eat more vegetables compared to single men. These studies show that eating alone has a direct effect on problems associated with obesity and an unhealthy lifestyle. Consumer research and statistics made it evident that people eat less, healthier and better tasting food when cooking with others.

Addressing the Problem
The key consumer insight found through research and interviews is the desire for users to experience learning, social interaction and connectivity with friends, family and new cultures regardless of distance. Global Chef is a product that addresses both the problems of unhealthy eating among single dwellers and the desire for consumers to connect on a new level by implementing laser plasma hologram technology, making the social cooking experience ground breaking in terms of connectivity and cross globe interac- tion. Global Chef fights loneliness and unhealthiness while promoting and maintaining cross cultural learning and family bonds.

1 http://www.forbes.com/2009/12/02/eating-alone-nutrition-forbes-woman-well-being-healthy-foods.html
2 http://www.psychologytoday.com/articles/200107/single-men-can-suffer-poor-eating-habits

  • Final Stage Submission – Consumer Insight
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2013-07-08 | No Comments

Interview & CNN

Cool! Just saw that the Electrolux Design Lab Team posted my interview, you can read it here

http://electroluxdesignlab.com/en/2013/07/05/global-chef-cook-with-company-from-around-the-world/

Some other people that are good at interviewing are CNN, here they show the way of the future.. God, this is awesome..

Wishing all the best from a sunny Seattle!

  • Interview & CNN
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2013-06-05 | 1 Comment

Technical Difficulties – Functional Details

Continuing the submission…

Image C)

Roulette mode

1. Mode panel. Here the user (Elisabeth) can choose the desired mode. Global Chef suggested Andrew, based on available ingredients that both Andrew and Elisabeth share and their ranking (if ranking is enabled). Global Chef is smart and takes compromise into consideration.

2. Available Recepies. Global Chef suggests a variety of recepies that Andrew and Elisabeth can agree on.

3. Global Chef found 14 recepies that the users can flick through.

4. Elisabeths Profile. Here, Elisabeths interests, ranking, favourite recepies, etc. are displayed. She can change her profile whenever she wants.

5. Andrews Profile. Displayed to Elisabeth.

6. Other Matches. Elisabeth can choose other users to cook with that share the factors described in step 1.

Image D)

Scheduled mode

1. Mode panel. Here the user (Elisabeth) Has Chosen the recepie and bought the ingredients beforehand which is called Scheduled Mode.
Elisabeth is going to join a class where professional chef Robin Sjöholm is instructing 8 students how to cook Premium Swedish Meatballs.

2. Elisabeth gets an ingredients checklist. Once she has all ingredients the box is being checked and she can join the class.

3. The image shows what the dish will look like in the end together with preparation time, average ingredient cost and suggested ranking to be able to accoplish the dish.

4. Elisabeths Profile.

5. Other users that are joining the class. If Elisabeth finds a user interesting she can put the user to her favourites for future cooking sessions.

6. Robin’s profile. Describing his resumé, ranking, awards etc. Below is the Join button that appears once the ingredients have been checked off.

Image E)
Global Chef consists of three major parts. The “brain” that can be twisted off, the white glass surface, and the black Oled sensing surface. This is mainly to make it easier for the user to clean the white glass surface after putting food on it. The small holes on the glass surface are speaker and microphone holes that transmit and record sound and cancel noise from frying pans or loud fans.

  • Technical Difficulties – Functional Details
  • Technical Difficulties – Functional Details
  • Technical Difficulties – Functional Details
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2013-06-05 | No Comments

Technical Difficulties – Functional Details

Continuing the submission…

Image A)
The product can project holograms 360° around itself. This part is mainly used to project people in their kitchens. If the people move around, Global Chef transmits these movements so that the user recieving the hologram gets the feeling that their cooking partner is moving around, just like in real life. The other projections are projected from the top of the product and are mainly used to display the user interface.

Image B)
1. The “brain” of the Global Chef is the top mushroom shaped part. Inside it contains a camera, a 3D projector and a mini projector.

2. The 3D projector transmits 3D images (so called reconstruction beams) that are bounced onto a mirroring screen (diverging lens) that in the next step bounces the 3D beam out through two layers of glass plates (the ring)

3. The mini projector sends a traditional projection straight up to create the user interface. The projector has kinetic sensors that record the users movements over the projected UI. (just like in the Xbox Kinect)

4. The camera that records the user follows the user by turing 360° around the thin layer of glass.

Image C)
User scenario

1. The user turns on Global Chef.

2. Global Chef connects to the users fridge identifying available ingredients.

3. Global Chef connects to the Global Chef Social Cooking Network.

4. The user can choose between Roulette mode (meeting random people), Scheduled mode (join cooking classes) or Personal mode (cook with a friend)

5. The user can browse through his/her interface and for example find new people to cook with, climb ranking ladders or get tips from professionals etc.

  • Technical Difficulties – Functional Details
  • Technical Difficulties – Functional Details
  • Technical Difficulties – Functional Details
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2013-06-05 | No Comments

Technical Difficulties – Design Details

Continuing the submission..

Image A)
The only physical button on the product is the “on button”, once the user presses it a hologram interface appears which is controlled through touch technology. The shell consists of polycarbonate plastic to ensure durability.

Image B)
The areas where the holograms are projected from are glass lenses. During stand by mode abstract patters fload around inside these, giving the feeling of something living, “a magic pond”. The Electrolux Global Chef logo is illuminated but dissapears once the product ois turned off.

Image C)
The white surface consists of semi transparent glass while the bottom black “sensing” surface is an oled display creating graphics that shine through the white surface. The black bottom part has built in sensors that utilize image or object recognition technology enabling the product to identify and weigh the food that has been placed onto the product. Through the oled technology, any graphic element can be displayed on the white surface. The image shows butter being analzyed and weighted.

Image D)
At night, while in stand by mode, the product serves as an intuitive kitchen light by using power efficient, subtle abstract holograms.

  • Technical Difficulties – Design Details
  • Technical Difficulties – Design Details
  • Technical Difficulties – Design Details
  • Technical Difficulties – Design Details
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2013-06-05 | No Comments

Technical Difficulties – Concept Images

I can’t access the Submission 3 page, the link suddenly dissapeared, spooky. It’s 8.24 am CET on the 5th of June so I have’nt passed the deadline, that’s for sure.

Anyway, I’ll upload the material in my blog for now and hope that the Electrolux Design Lab Team understand this.

Image A)
Global Chef is a kitchen appliance that bring people together all accross the world. By using laser hologram technology, people can connect, cook along and develop their cooking. Learn how to make that christmas food from your mother you moved away from a couple of years ago by cooking besides her, or learn how to make Indian food from an Indian you just met through the Global Chef social cooking network. The Image shows the product in stand by mode, creating a subtle hologram.

Image B)
Personal mode. Schedule a cooking session with your beloved ones if you live apart. Enjoy the food together once the meal is completed.

Image C)
Want to improve your cooking? Take cooking classes and earn ranking points for more advanced dishes. Cook besides the elite chef community.

  • Technical Difficulties – Concept Images
  • Technical Difficulties – Concept Images
  • Technical Difficulties – Concept Images
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2013-06-02 | No Comments

Work hard, play hard.

Working hard on getting the material for stage 3 ready, already late to a dinner party. Social cooking.. touché.

I’m providing some snapshots from the process.

enjoy working, love playing.

  • Work hard, play hard.
  • Work hard, play hard.
  • Work hard, play hard.
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