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Electrolux

Nutrima

3 Stage - Visual Development

In this stage, I’ve focused on visualizing the functions, look and feel of the user interface and the social experience of Nutrima users.

  • Concept images
  • Design details
  • Functional details
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
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  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
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  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
  • Nutrima - Stage - Visual Development
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Expert feedback, stage 3

Great development work throughout the competition and in this visual development phase, good luck at the next stage! Your explanations are clear and logical and the concept has become more and more interesting throughout the process. From a technological point of view we suggest you go a bit more into details and concentrate in explaining what happens in the charging process of the appliance.

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2 Stage - Concept Development

Nutrima offers a more aware and social user experience over healthy food, with the chance of making an impact on the local, urban food market.

  • Nutrima - Stage - Concept Development
  • Nutrima - Stage - Concept Development
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In Stage Two

In this stage, I’ve given much thought on the possibilities beyond the product itself, expanding on the idea behind the concept. As a result, Nutrima has evolved into a lifestyle tool, for the user not only to be more aware of quality of food or ingredient, but to share experiences, both good and bad, with the people in the region.

Along with the new feature, Nutrimapper mobile app, the concept delivers a more social and holistic user experience to consumers with the chance of making an impact on their local food market by encouraging them to buy their groceries from trusted shops and local sellers.

Insight

Due to rising awareness and changing life values, demand for local, ethical, organically grown and sustainably produced food is growing rapidly. Unfortunately, the food market development is obstructed by massive food manufacturers: in the supermarkets the competition is controlled by the biggest by dumbing prices, leaving no place for small or new players. Naturally, the profit-driven market has a negative effect on the quality of food as well.

This distortion leaves consumers facing a tough choice: pay more for pure, organic and ethically manufactured products, or settle for less expensive, poor quality. Sadly, for the majority of us this choice is made by our wallets. With the price of food constantly increasing, consumers are more and more bound to major brands. The brands that we are forced to support are not the ones we trust. The food we are forced to buy is not the food we want to eat. The dissatisfaction is surfacing among consumers.

As a result, people longing for healthier, pure lifestyle have evoked call for locally produced, wholesome food.

Now is the time to change the competition for lowest prices into a competition for best quality. Let’s help the small local suppliers stay on the market and new ones to emerge - region by region!

Context & Function

Whether you buy your groceries from the supermarket or at your local market, Nutrima will tell you exactly what you’re eating. Check the nutritional levels and freshness of your home prepared, ready meal, or take the device with you to the local market, and analyze ingredients before buying. Going mushrooming or fishing? Grab Nutrima with you and check your catch for toxins on the spot.

Found the best place to shop groceries in the city? Or did the sensors found something alarming in the salmon bought from the market? Tip your neighbors by sharing the info and coordinates to the regions map via the Nutrimapper app, giving them the chance to support the right place and to avoid the disreputable ones within their shopping range. They will see your post as a pin on their map with their smart device.

Make the most of the app when heading out of town for the weekend; check the map for the best places to get the freshest ingredients in the neighborhood rated by local Nutrima users.

Charge. Analyze. Affect.

Expert feedback, stage 2

The social cooking aspect development is quite clever and it is good that the concept wants to have a real affect, both to the consumer’s lives and the society. In the visual development stage you could further visualize the usage of the product on the go (mobility) and the interaction flow of the app and the technology of bending.

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1 Stage - My concept

Nutrima Kitchen Scale analyzes the food’s weight, nutritions, freshness and levels of certain toxins. Charged by bending before use.

  • Nutrima - Stage - My concept
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The Nutrima Kitchen Scale concept combines piezoelectricity with smart and flexible technologies, making consumers more aware of food and it’s quality.

In the urbanizing world, we cannot take fresh, pure and healthy food as granted. Nowadays fresh and healthy ingredients are highly appreciated and the trend of cooking together is growing rapidly, yet even the most aware consumers cannot always tell whether the food they eat is fresh, healthy, or pure from toxins. This is a real concern especially for those with limited food supplies, funds, strict special diets or little children. Nutrima allows consumers to choose between alternatives by their actual qualities, allowing them to prepare the healthiest meal possible.

Before use, Nutrima is charged by bending repetitiously, creating enough electric charge for the scale to operate for the time needed.

Along with weight, it analyzes the food’s or ingredient’s weight, basic nutritional information (energy, protein, carbohydrates and fat content), freshness level, and cautions the user of high levels of the most common toxins, such as mercury. Nutrima can also be used as a traditional kitchen scale when measuring ingredients in a bowl.

Expert feedback, stage 1

Clever and thoughtful concept giving you an insight in what you are eating. When developing your incept further, we are interested in hearing more about the consumer use in context and how the concept can be developed further in the breif of social cooking.

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