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Electrolux

Ohita

3 Stage - Visual Development

Air cleaner and replicator, inspired in the freedom of nature, allows you to move inside your home and around the city without worrying about pollutio

  • Concept images
  • Design details
  • Functional details
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
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  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
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  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
  • Ohita - Stage - Visual Development
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Expert feedback, stage 3

The visual development of the concept is well executed and attracts the eye. In the functionality stage we encourage you to look into air circulation physics to support the feasibility of your concept. How much air is the appliance able to clean? Good work and good luck in last stages of the development work!

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2 Stage - Concept Development

Modular air cleaner and replicator.

Further development about consumer insight, functionality and visuals.

  • Ohita - Stage - Concept Development
  • Ohita - Stage - Concept Development
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Consumer Insight

After experiencing the real urban living, and looking at the people and their environment, I made a research about this scenario, where I found out that the main reason for overpopulation, and pollution, comes from people moving to the city for better opportunites in life.

Why the concept Ohita?

Indoor quality air it's a core factor to the way we live our lives, after the stress of the city we need to relax. People feel the need of going back to the country, to forget about all their problems, and to be in contact with nature. This topic goes beyond our private space in our house, with urban living, many people spend no more than 10 hours in their house, where the rest of their time is spent at the office, during their way to the city, and due to the reduced space, they want to stay outside their homes.

This concept can provide us with relaxation by the way the kinetic sculpture moves, and the way it replicates the air of a desired place, it can provide good indoor air quality inside, and outside.

How do users interact with Ohita?

This product can be placed on any flat surface, each module synchronizes with each other, and they start breathing with a specific rythm depending on the quantity of bad air. The change of the light reflection on their surface creates an illusion like if they were moving.
When the consumer has to leave the house, he can take a module from the wall and wear it on the straps of his backpack, bag, or even the shirt. With this you can be protected from the bad air when going out, and avoid getting sick. They can join them with other products of the same kind, so they can have good quality air everywhere.

Social, Fashion, and Trends

Each Module can have a different color on their middle surface, so people can match them with their daily outfits. After using it, they synchronize with your favourite social media networks, so you can show to the people how much you are helping the planet by cleaning a certain amount of air per day.

Connectivity

When you arrive home, the other products turn on, so you can enter the place with a nice quality air. They can conect, and synchronize with other Electrolux products, so they can create an automatic network to keep your space in order and clean. They give you feedback about how much you can save on energy, and how to use your products in the best way.

Sustainability

Each product contains an amount of bamboo charcoal inside, to regulate and keep balanced the amount of humidity in the air, with this, and with the creation of a trend, we can increase the productivity of bamboo charcoal, and plant more bamboo. Bamboo is considered the best plant, reduces the biggest amount of C02 than any other plant.

Aesthetics

It's polygonal shape make a perfect connection between form and functionality, following the Scandinavian heritage, and the "fit, feel, & finish" we can create the strongest attraction for users.

Expert feedback, stage 2

The consumer insight of the home being a place to recharge is a good observation– yet the concept has flexibility. When entering the visual development stage, please take into consideration the presentation of the functionality; e.g. if it is easy to carry along, how does this happen and what is the optimal size? Please also consider the social aspect of the concept and if “cleaning the environment” is feasible in this context.

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1 Stage - My concept

Ohita is an air cleaner with a modular kinetic sculpture structure. You can have the modules in your house, when it replicates air characteristics of your favorite places, or wear it in the city to block bad air.

  • Ohita - Stage - My concept
  • Ohita - Stage - My concept
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People move to the city for better opportunities, they become part of an urban environment, missing the fresh country air, nature, and calm. They need high quality air in their house to be healthy, and to deal with the stress of the city.
They also spend a lot of time outside their house, and with overpopulation, the best way to move through the city will be by public transport, bicycle, and walking. With rising temperatures, air pollution, and crowded subway stations, they would want to take their personal indoor air with them.
Inspired by the movement of leaves with air, “ReplicAir” is a kinetic sculpture composed by a group of breathing products that make you feel back in the countryside. They synchronize with your smart phone to replicate the exact same characteristics of a place in nature you choose. Put it on the wall as an artistic decoration. Each module breathes in and out like a diaphragm, when doing it they synchronize with each other, causing a change to the reflection of light on its surface, simulating the motion of nature. They create a continuous airflow ventilating the space, and control air humidity with bamboo charcoal.
Take your personal indoor space with you when going out, every family member can pick one of the modules from the wall and wear it out in their way through the city. Place it on your bicycle, or on the straps of your bag or backpack to avoid polluted air, odors, or cigarette smoke. Join it with others in the office or place it on your desk.

Expert feedback, stage 1

What is interesting with this concept is that not only is it an indoor air purified, but the modular appliance is easy to be taken where ever you go and protects you also from outdoor pollution. How does the consumer insight affect the design and functionality of this concept?

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2013-08-09 | 1 Comment

Functionality Development OHITA

Ohita Functionality

Thinking of you, Ohita works under a series of technologies combining two air purification systems to provide the best quality air.

Powered by a Graphene SuperCapacitor, the BREATHING MECHANISM, helped by a horizontal fan, pulls air in through the left side ventilation holes, where dust particles are stopped by the optional self cleaning GORE-TEX filters. A vibrating system shakes, and cleans the filters when the product is turned off.

After this, air goes through a chamber of titanium dioxide coated rings, as with the Airocide Technology developed by the NASA, the titanium dioxide catalyst reacts with UV LEDs to kill every harmful pathogen, turning them into water vapour.

A pulverized bamboo charcoal screen is installed after the titanium rings chamber, this manages air humidity, absorbing the water vapour produced by the Airocide Technology. The use of bamboo charcoal increases the bamboo planting, reducing C02.

Finally, the air goes through the Replic’Air system powered by Smell-O-Vision Technology, placed next to the right side ventilation holes, which enables consumers to smell the different scents from specific places. With a recent development from the UCSD, and Samsung, a matrix of thin metal wires heats a bunch of different smells, blending them and making it possible to download, or replicate desired scents.

When the purified air goes out the ventilation wholes, it is pushed directly to the room, or the consumers face, allowing to breathe the best quality air.

  • Functionality Development OHITA
  • Functionality Development OHITA
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2013-08-09 | 1 Comment

Consumer Insight OHITA

The Ohita Experience

Consumer Insight

Ohita provides consumers with the best quality air in both, indoor and outdoor spaces.
With a clip and vacuum suckers Ohita can be placed indoors on any flat surface, or used as a fashion product on our way through the city.

Studies show that in big cities traffic problems are increasing, forcing people to use public transport, and be exposed to polluted air. Also, with the world becoming connected via smartphones, people catch onto fashion trends faster.

Simply pick up one Ohita, and press on the clip to put it on bag straps or clothes. After reaching a destiny place it on the wall to join it with others. This blocks polluted air, and bad smells caused by rising temperatures.

The BREATHING MECHANISM allows an increase in the air capacity and filter big quantities of air. Breathing like a diaphragm, each Ohita cleans up to 2500ml of air on each breath, this being the standard amount of air in a normal person’s breath. This allows consumers to wear a small product with high filtering efficiency.

Ohitas can synchronize breathing, creating a relaxing kinetic sculpture.
Studies show that in big cities people suffer from stress when being in big crowds, and rushed. Specialists recommend deep breathing excercises.

With this mechanism, consumers can relax by sticking to their Ohita’s breathing rythm. Being in group, Ohitas simulate the movement of the ocean’s waves, or even the leaves on trees. This relaxes consumers, making their indoor space a connection to nature.

  • Consumer Insight OHITA
  • Consumer Insight OHITA
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2013-08-02 | No Comments

Digital Scent with OHITA, and Perfume Companies

Thinking about you, Ohita makes from “Urban Living”, a pleasant experience.

Cotrolled by the OHITA APP, the Replic’Air technology, powered by Smell-O-Vision, allows consumers to choose any desired place in the world, reproducing the same scent.

Studies show that big cities are generally formed by people from the country side moving to the cities in search of better opportunites of life, and that in big cities stress is likely to increase, with tight schedules and big crowds, people search for vacations as a scape.
With the Replic’Air technology, consumers can smell again the air from the country side, and feel like if they’re somewhere else.

During my functionality development, I had the opportunity to talk to Achim J. Lilienthal, professor at Örebro University and head of the Mobile Robotics and Olfaction Lab. We discussed about Digital Scent Technology.

As it is still a long way to reproduce exactly the same scents, an eNose is used to detect the smells and reproduce them, but our nose doesn’t recognize exactly the scents that the eNose has detected.

As Ohita is an air purifier for the indoors, but also a fashion wearable product, the Smell-O-Vision could be used to compliment, or even replace perfume fragances when walking around the city.

Simply choose one perfume from the Ohita App, download it, and feel ready to go out.
Alliances can be made with perfume companies, allowing Electrolux to create a Win, win, win service.


2013-07-24 | 1 Comment

OHITA Additional Accessories 2

Customize your OHITA with the Additional Accessories.

Consumers can buy additional accessories for their OHITA, making it more personal, and appealing.

The Ohita STRAPS, and CEILING, provide some other interesting ways of using OHITA, making it able to hang from the roof, or door handles.

  • OHITA Additional Accessories 2
  • OHITA Additional Accessories 2
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2013-07-23 | 1 Comment

Visiting Electrolux Sydney, and Lyndon Craig

Hello Everyone,

Last month I did a trip to Australia, from June 10th to July 10th.

One of my plans was visiting The Electrolux Design and Innovation Centre located in Pyrmont, Sydney. So when looking for the right e-mail address to contact them, I only found the HR department, and I e-mailed them.

Next morning I was going to go to the Sydney Sea Life Aquarium, when I noticed a reply on my e-mail.

To my surprise, Lyndon Craig, Senior Design Manager for Electrolux Australia and New Zealand, wrote back to me.

I visited Electrolux on July 5. I met Lyndon Craig, and he showed me the company and explained me how the Design Team works together, he introduced me to every designer one by one, and we had a nice conversation about product design. Watching
their fantastic Design Team working together gave me a lot of motivation to keep working harder and harder to make my drams come true.

Definitely one of the best days of my life.

  • Visiting Electrolux Sydney, and Lyndon Craig
  • Visiting Electrolux Sydney, and Lyndon Craig
  • Visiting Electrolux Sydney, and Lyndon Craig
  • Visiting Electrolux Sydney, and Lyndon Craig
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2013-07-22 | No Comments

Ohita Traveling the World

Hello everyone,

Last week I received an e-mail from an advertising agency, they sent me a timetable for few interviews with Mexican journalists and live stream radio shows.

I’m really happy that México is supporting me so well.

With all these, I was wondering how many people already know about Ohita, so I typed my complete name on google, and I found many links publishing my project and talking good stuff about it, including Yanko design, Inhabitat, Atlantic Cities, Gizmodo, and even the most popular beer in the region “Cerveza Indio” is telling people about it.

Here are few of the links:

http://www.yankodesign.com/2013/07/08/fresh-air-modules/

http://www.ellas.mx/permalink/4639.html?print

http://nascentarray.com/electrolux-ohita-air-cleaner/

http://inhabitat.com/tag/jorge-alberto-trevino-blanco/

http://www.elfinanciero.com.mx/opinion/columnas/carlos-mota/23430-ohita-un-invento-genial.html

http://www.gizmodo.cz/?tag=jorge-alberto-trevino-blanco

http://diarioti.com/invento-de-mexicano-en-ultima-etapa-del-concurso-design-lab-2013/66031

http://www.ganar-ganar.mx/noticias/?id=1854

http://www.dvice.com/2013-7-8/meet-wearable-breathing-air-purifier-tomorrow

http://m.theatlanticcities.com/design/2013/07/how-design-students-see-gadgets-grappling-future-urban-pollution/6178/

http://neyeni.net/category/jorge-alberto-trevino-blanco

http://www.tecnoneo.com/2013/07/ohita-sofisticado-purificador-de-aire.html

http://wearbe.com/tags/wearable-tech

http://www.xataka.com.mx/eventos-de-tecnologia/un-mexicano-en-la-semifinal-del-concurso-del-design-lab-2013

http://www.crunchwear.com/ohita-air-purifier-is-a-wearable-and-futuristic-wonder/

http://www.trendhunter.com/trends/ohita-air-purifier

https://www.prote.in/en/feed/2013/07/ohita

http://www.coolhunting.com/link-about-it/link-about-it-t-174.php

http://www.cassandra.co/life/pura-vida/

http://cleanairpartnership.wordpress.com/2013/07/17/ohita-clean-air-on-the-go-for-commuters/

http://www.alpinelivingairpurifierinfo.com/11312/ohita-a-wearable-portable-air-filter-for-city-dwellers-orta-blu-2/

http://www.techinvestornews.com/Green/Latest-Green-Tech-News/ohita-a-wearable-portable-air-filter-for-city-dwellers

http://menknowpause.fooyoh.com/menknowpause_lifestyle_living/8545400

http://www.iran-daily.com/1392/4/22/MainPaper/4553/Page/8/Index.htm

http://technabob.com/blog/2013/07/12/ohita-fresh-air-modules/

https://www.bonsejourhome.com/blog/interior-design-news/58-design-blogs/71-inhabitat-green-products

http://www.ortablu.org/topics/energy-tech/ohita-a-wearable-portable-air-filter-for-city-dwellers

http://www.noticiarte.info/nota/836/un-mexicano-en-la-semifinal-del-concurso-del-design-lab-2013/

http://www.indio.com.mx/blogindio/medio-ambiente/staff/filtro-mexicano-de-aire-se-conecta-tu-smartphone

http://www119.net/ohita-fresh-air-portable-air-purifier.html

http://thegrid.soup.io/tag/Jorge%20Alberto%20Trevi%C3%B1o%20Blanco

http://pedro.co.za/node/25758

http://www.newstand247.com/technology-news/178020-meet-the-wearable-breathing-air-purifier-of-tomorrow

http://baitco.blogspot.mx/2013/07/un-mexicano-en-la-semifinal-del.html

http://www.environmentguru.com/pages/elements/element.aspx?id=1262556#.Ue2n4W8z2vE

http://diarioti.com/invento-de-mexicano-en-ultima-etapa-del-concurso-design-lab-2013/66031

http://senderfrikadelle.de/2013/07/12/ohita-fresh-air-module-concept-would-generate-clean-air-on-demand/

http://agreenliving.org/ohita-a-wearable-portable-air-filter-for-city-dwellers/

http://boxyblogs.com/yanko-design/fresh-air-modules-288523/

http://www.news-about-space.org/environment-news/cluster39057543/

http://www.athenna.com/fresh-air-modules/athenna/web_design/teoria-de-design/

http://www.wopular.com/ohita-wearable-portable-air-filter-city-dwellers

http://www.jebiga.com/electrolux-ohita-portable-air-cleaner-replicator/

Soon I will upload the recordings from the radio stations, and the T.V Shows

  • Ohita Traveling the World
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2013-06-09 | No Comments

Another Image gone.

The next Image was supposed to be in my Concept Images category for this new submission.

I was probably too excited when I was uploading them haha.

  • Another Image gone.
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2013-06-08 | No Comments

Additional Accessories.

So what about buying new accessories to compliment our Ohita products? Why not getting the rechargable board so you can give a place to your modules inside your house while they are charging?

(This picture was supposed to be in my functional cathegory, of this new submission. I don’t know what happened but it isn’t there anymore)

  • Additional Accessories.
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